Queen V
Launched a brand from zero to $10M in Year 1 — landing in the top 1% of all Shopify launches ever.
Category
Wellness
Country
USA
Year
2021
Queen V
Launched a brand from zero to $10M in Year 1 — landing in the top 1% of all Shopify launches ever.
Category
Wellness
Country
USA
Year
2021
The Challenge
Reckitt acquired a bold female-founded brand in the feminine hygiene space — but it needed a complete rebuild. Untested claims, no scalable supply chain, underdeveloped positioning. Window to launch: 12 months.
Reckitt acquired a bold female-founded brand in the feminine hygiene space — but it needed a complete rebuild. Untested claims, no scalable supply chain, underdeveloped positioning. Window to launch: 12 months.
The Approach
Led end-to-end overhaul of 7 SKUs — new formulations with microbiome science, rebuilt supply chain, sharpened brand identity. Launched digital-first with D2C plus national retail (Walmart, CVS, Walgreens, Target). Simultaneously built the long-term innovation pipeline and global expansion strategy for Canada, UK, and China.
Led end-to-end overhaul of 7 SKUs — new formulations with microbiome science, rebuilt supply chain, sharpened brand identity. Launched digital-first with D2C plus national retail (Walmart, CVS, Walgreens, Target). Simultaneously built the long-term innovation pipeline and global expansion strategy for Canada, UK, and China.
The Results
$10M
Net Revenue Y1
Net Revenue Y1
Top 1%
Shopify Launch
4.6%
D2C Conversion Rate